The Most Important Chemical You've Never Thought About
Chlorine is in your pipes, your microchips, your drinking water and somehow nobody talks about it. Roxanna Delima, Co-founder and CBO at Rushnu, breaks down why this overlooked chemical is critical to US manufacturing and how her team is flipping the script on a 100 year old industry by using heat instead of electricity and turning waste carbon into actual product. No government subsidy dependence, no gigaton fantasies, just hard tech with a real business model.
Click here to watch a video of this episode.
0:00 Intro and background on Roxanna
2:05 What is Rushnu and the chlorine industry
4:22 The product and why chlorine matters
6:36 How traditional chlor alkali works and its problems
8:01 Rushnu's thermochemical approach
9:30 How costs are cut by 60%
11:32 Pilot site at Silicon Valley Clean Water
14:06 Texas connections and TotalEnergies partnership
15:58 Carbon capture without the gigaton hype
19:26 Why VC funding models are broken for hard tech
21:09 Carbon capture as a polarizing topic
24:50 Building a profitable business from the start
27:17 Startup advantages over big industry
29:01 Inside the Chlorine Institute conference
31:08 Chlorine safety and the Ohio train derailment
32:10 Energy transition and realism
34:31 The 60 second chlorine elevator pitch
36:13 AI in the chlorine industry
36:45 What the future looks like for Rushnu
https://twitter.com/collide_ai
Click here to watch a video of this episode.
Join the conversation shaping the future of energy.
Collide is the community where oil & gas professionals connect, share insights, and solve real-world problems together. No noise. No fluff. Just the discussions that move our industry forward.
Apply today at collide.io
Collide is the community where oil & gas professionals connect, share insights, and solve real-world problems together. No noise. No fluff. Just the discussions that move our industry forward.
Apply today at collide.io
0:00 Intro and background on Roxanna
2:05 What is Rushnu and the chlorine industry
4:22 The product and why chlorine matters
6:36 How traditional chlor alkali works and its problems
8:01 Rushnu's thermochemical approach
9:30 How costs are cut by 60%
11:32 Pilot site at Silicon Valley Clean Water
14:06 Texas connections and TotalEnergies partnership
15:58 Carbon capture without the gigaton hype
19:26 Why VC funding models are broken for hard tech
21:09 Carbon capture as a polarizing topic
24:50 Building a profitable business from the start
27:17 Startup advantages over big industry
29:01 Inside the Chlorine Institute conference
31:08 Chlorine safety and the Ohio train derailment
32:10 Energy transition and realism
34:31 The 60 second chlorine elevator pitch
36:13 AI in the chlorine industry
36:45 What the future looks like for Rushnu
https://twitter.com/collide_ai
https://www.tiktok.com/@collide.io
https://www.facebook.com/collide.io
https://www.instagram.com/collide.io
https://www.youtube.com/@collide_io
https://bsky.app/profile/collide-ai.bsky.social
https://www.linkedin.com/company/collideai
